These grill market statistics highlight the latest available figures on global market size, U.S. market growth, household ownership, buying behavior, and grilling habits.
The category continues to benefit from outdoor-living spending, strong household penetration, and steady demand for gas, electric, pellet, and charcoal models.
grill market statistics
Grill Market Statistics (Top Highlights)
The global barbeque grill market is estimated at USD 6.36 billion in 2026 and is projected to reach USD 8.14 billion by 2031.
The global grill market is expected to grow at a 5.06% CAGR from 2026 to 2031.
The U.S. barbeque grill market is estimated at USD 1.41 billion in 2026 and is forecast to reach USD 1.64 billion by 2031.
Gas grills held a 47.88% share of the global market in 2025.
Residential buyers accounted for 67.92% of the global grill market in 2025.
B2C retail represented 73.12% of global grill sales in 2025.
Pellet grills are the fastest-growing global fuel type, with a projected 6.54% CAGR through 2031.
Smart grills are projected to grow at a 6.63% CAGR globally through 2031.
Electric BBQ grills are expected to post a 6.0% CAGR from 2025 to 2030.
In the U.S., 70% of households and 80% of homeowners owned at least one grill or smoker in 2023.
U.S. grill-or-smoker household ownership rose from 64% in 2019 to 70% in 2023.
38% of grill owners purchased a new grill since the beginning of the pandemic.
The Fourth of July remains the top grilling day in the U.S., with 54% of owners grilling on that holiday.
The U.S. Barbecue & Grill Manufacturing industry is valued at $1.6 billion in 2026.
There are 42 businesses in the U.S. Barbecue & Grill Manufacturing industry.
Global grill market size forecast
Recent market estimates show a steadily expanding global grill industry, supported by outdoor cooking demand, replacement purchases, and rising interest in premium and connected models.
The U.S. grill market remains a large replacement-driven category with support from outdoor kitchen upgrades, high ownership rates, and continued demand for gas-led convenience.
Household penetration is one of the clearest signals of category maturity in the U.S. market. Ownership remains high enough to support both replacement demand and accessory sales.
Label
Bar
Value
U.S. households, 2019
64%
U.S. households, 2023
70%
U.S. homeowners, 2023
80%
Max = 80%. Widths: U.S. households, 2019 80.00%, U.S. households, 2023 87.50%, U.S. homeowners, 2023 100.00%
Most popular U.S. grilling occasions
Holiday-driven seasonality still shapes grill sales and usage. Summer events remain the strongest demand anchors for both purchases and fuel replenishment.
Label
Bar
Value
Fourth of July
54%
Labor Day
47%
Memorial Day
44%
Father’s Day
34%
Max = 54%. Widths: Fourth of July 100.00%, Labor Day 87.04%, Memorial Day 81.48%, Father’s Day 62.96%
Top reasons people grill
Consumer motivations help explain why the category stays resilient even outside peak replacement cycles. Flavor leads by a wide margin, but lifestyle, entertainment, and convenience all matter.
Label
Bar
Value
Flavor
57%
Lifestyle
40%
Entertainment
33%
Convenience
29%
Hobby
23%
Max = 57%. Widths: Flavor 100.00%, Lifestyle 70.18%, Entertainment 57.89%, Convenience 50.88%, Hobby 40.35%
What these grill market statistics show
The grill market in 2026 looks mature but still expandable. Ownership is already high in the U.S., which means future growth depends less on first-time adoption and more on replacement cycles, premiumization, accessories, smart features, and year-round usage.
Gas remains the market leader, but the most interesting movement is happening in pellet, electric, and connected grilling. That mix suggests the category is shifting from a basic backyard appliance toward a broader outdoor-cooking ecosystem.
At the same time, strong holiday demand and high household penetration keep the grill market closely tied to consumer confidence, housing patterns, and outdoor-living spending. That combination supports steady mid-single-digit global growth rather than explosive expansion.
Sources
Mordor Intelligence, Barbeque Grill Market Analysis, updated January 2026
Mordor Intelligence, United States Barbeque Grill Market Growth Report 2031, updated March 2026
Hearth, Patio & Barbecue Association, 2023 State of the Barbecue Industry
Hearth, Patio & Barbecue Association, 2022 State of the Barbecue Industry
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