These smoker market statistics focus on barbecue smokers, smoker grills, and closely related outdoor cooking equipment.
Because many industry reports group smokers inside the broader barbecue grill category, the best view of the market comes from combining smoker-specific forecasts with wider grill ownership and demand data.
smoker market statistics
Smoker market statistics (top highlights)
The global barbeque grill market was valued at $5.28 billion in 2024 and is projected to reach $7.08 billion by 2030.
A separate smoker-grill forecast estimated the global smoker grill market at $6.8 billion in 2023 and projected it to reach $9.3 billion by 2030.
Technavio said the smoker grill market is expected to expand by $2.54 billion from 2023 to 2028 at a 6.58% CAGR.
Technavio also estimated the BBQ smokers market would grow by $279.5 million from 2024 to 2028 at a 4.87% CAGR.
HPBA said 70% of U.S. households and 80% of U.S. homeowners own at least one grill or smoker.
Canada also posted 70% household grill ownership in HPBA’s latest published study.
38% of grill owners bought a new grill since the beginning of the pandemic.
Among U.S. grill owners, charcoal ownership reached 65%, gas 63%, and wood pellet 9% in HPBA’s 2022 industry release.
Wood pellet ownership rose from 3% of grill owners in 2019 to 9% in 2021.
Fourth of July remained the most popular grilling day, with 54% of owners grilling, followed by Labor Day at 47% and Memorial Day at 44%.
Traeger estimated that 76 million U.S. households own a grill and said its U.S. household penetration was still only 3.6%.
Traeger reported $604.1 million in 2024 revenue and $559.5 million in 2025 revenue.
Global smoker market size benchmarks
The smoker market is usually reported in two ways: as part of the broader barbeque grill market, or as a narrower smoker-grill segment. Both views show a market that is still growing, but the broader grill category is much larger than the smoker-only slice.
Global barbeque grill market size
Label
Bar
Value
2024
$5.28B
2030
$7.08B
Max = $7.08B. Widths: 2024 74.58%, 2030 100.00%
Global smoker grill market benchmark
Label
Bar
Value
2023
$6.8B
2030
$9.3B
Max = $9.3B. Widths: 2023 73.12%, 2030 100.00%
U.S. smoker ownership statistics
Ownership rates remain the clearest proof that smokers and grills are deeply embedded in North American outdoor cooking habits. HPBA’s latest published data show broad household penetration, with especially high ownership among homeowners.
Household and homeowner grill or smoker ownership
Label
Bar
Value
U.S. households
70%
U.S. homeowners
80%
Canada households
70%
Max = 80%. Widths: U.S. households 87.50%, U.S. homeowners 100.00%, Canada households 87.50%
Grill type ownership among U.S. owners
Label
Bar
Value
Charcoal
65%
Gas
63%
Wood pellet
9%
Max = 65%. Widths: Charcoal 100.00%, Gas 96.92%, Wood pellet 13.85%
Wood pellet grill ownership growth
Label
Bar
Value
2019
3%
2021
9%
Max = 9%. Widths: 2019 33.33%, 2021 100.00%
Seasonal smoker demand signals
Holiday grilling data helps explain why the smoker market remains resilient. Demand is tied not only to replacement cycles, but also to outdoor entertaining patterns and event-driven cooking occasions across the year.
Most popular grilling occasions among owners
Label
Bar
Value
Fourth of July
54%
Labor Day
47%
Memorial Day
44%
Father’s Day
34%
Super Bowl
30%
Max = 54%. Widths: Fourth of July 100.00%, Labor Day 87.04%, Memorial Day 81.48%, Father’s Day 62.96%, Super Bowl 55.56%
What these smoker market statistics show
The data point to a healthy outdoor cooking category with steady medium-term growth, high household ownership, and recurring seasonal demand. Even when analysts define the market differently, the broader direction is the same: smokers remain part of a durable backyard cooking market rather than a short-lived niche.
The numbers also suggest that pellet smokers still have room to grow. Pellet ownership has improved sharply from earlier levels, but it remains well below gas and charcoal ownership, which means premium smoker brands still have room to win share as consumers trade up for flavor, convenience, and connected features.
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