Traeger Statistics 2026: Revenue, Product Mix, Channel Mix, and Market Reach

These Traeger statistics show how the wood-pellet grill company has performed across revenue, product categories, sales channels, geography, retailer concentration, and operating scale using the latest available annual filing data.

Traeger statistics (Top Highlights)

• Traeger says it invented the original wood pellet grill in 1987.
• Traeger generated $559.5 million in revenue in 2025.
• Revenue fell 7.4% from $604.1 million in 2024 to $559.5 million in 2025.
• Traeger’s revenue peaked at $785.5 million in 2021.
• Grills remained Traeger’s largest category in 2025 at $298.0 million, or 53.3% of revenue.
• Consumables generated $127.5 million in 2025 and rose 6.9% year over year.
• Accessories generated $134.0 million in 2025.
• North America accounted for $514.7 million of 2025 revenue, or about 92.0% of the total.
• Retail accounted for $468.5 million of 2025 revenue, or about 83.7% of the total.
• Direct-to-consumer sales accounted for $91.1 million in 2025, or about 16.3% of revenue.
• Traeger’s three largest retailers represented 29%, 14%, and 8% of 2025 revenue.
• The Traeger app engaged 2.8 million active users in fiscal 2025.
• Traeger estimates that 78 million U.S. households own a grill.
• Traeger says about 2.7 million Traeger grills were sold in the United States from 2020 to 2025.
• Traeger estimates its U.S. household penetration at 3.4%.
• As of December 31, 2025, Traeger had about 433 employees.

Traeger revenue trend

Max = $785.5M. Widths: 2021 100.00%, 2022 83.50%, 2023 77.13%, 2024 76.90%, 2025 71.23%

Traeger’s revenue remains well above pre-pandemic levels, but the company is still below its 2021 peak. The latest annual result shows a business that has settled into a smaller scale than its pandemic-era surge.

Traeger revenue by product category

Max = $298.0M. Widths: Grills 100.00%, Accessories 44.97%, Consumables 42.77%

Grills remained Traeger’s biggest revenue engine in 2025, accounting for 53.3% of company sales. Consumables were the only major category to post year-over-year growth, while accessories were pressured by weaker MEATER sales.

Traeger sales channel mix

Max = $468.5M. Widths: Retail 100.00%, Direct to consumer 19.44%

Traeger remained heavily retail-driven in 2025. More than four-fifths of annual revenue came through retail partners, showing how dependent the business is on wholesale distribution rather than direct online sales.

Traeger geographic revenue mix

Max = $514.7M. Widths: North America 100.00%, Rest of world 8.71%

Traeger’s revenue base is still overwhelmingly concentrated in North America. In 2025, the region produced about 92.0% of total company revenue, leaving the rest of the world as a much smaller contributor.

Traeger retailer concentration

Max = 29%. Widths: Largest retailer 100.00%, Second-largest retailer 48.28%, Third-largest retailer 27.59%

Traeger’s customer concentration remains meaningful. Its three largest retailers accounted for 51% of total 2025 revenue, and the largest single retailer alone represented 29%.

Traeger employee count

Max = 666. Widths: 2024 100.00%, 2025 65.02%

Traeger’s headcount moved sharply lower in 2025. The company ended 2025 with about 433 employees, down from about 666 a year earlier, reflecting restructuring and centralization efforts.

Traeger platform and market reach statistics

• Traeger said its app engaged 2.8 million active users during fiscal 2025.
• The company estimates that 78 million U.S. households own a grill.
• Traeger says about 2.7 million Traeger grills were sold in the United States from 2020 to 2025.
• Based on those figures, Traeger estimates its U.S. household penetration at 3.4%.
• In 2025, Traeger said it offered eight primary grill lines: Woodridge, Timberline, Ironwood, Pro with WiFIRE, Pro without WiFIRE, Portable, Club Lineup, and Flatrock.
• Traeger’s named retail partners include Ace Hardware, Amazon, Costco, The Home Depot, and Best Buy.
• As of the end of 2025, Traeger had 333 employees in the United States and employees across 35 states and 5 countries.

What these Traeger statistics show

Traeger is still a sizeable outdoor cooking brand, but the data shows a company operating below its pandemic peak. Revenue has stepped down from 2021 highs, while North America and wholesale retail remain the overwhelming drivers of the business.

The category mix also shows where Traeger is finding relative resilience. Grills still dominate sales, but consumables are becoming more important as a recurring revenue stream. At the same time, the company’s own estimate of just 3.4% U.S. household penetration suggests management still sees substantial room to grow if wood-pellet grilling adoption expands further.

Sources

• Traeger 2021 Annual Report on Form 10-K
• Traeger 2022 Annual Report on Form 10-K
• Traeger 2024 Annual Report on Form 10-K
• Traeger 2025 Annual Report on Form 10-K